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Sequences

Start a sequence from a template

Pick a proven shape, such as a welcome or a launch, and get a paused sequence with each mail's job laid out.

A sequence template is a proven shape for a series of mails: how many, how far apart, and what each one is for. Starting from one gives you the structure, so you spend your time on the words. Kōlea comes with twelve starters, among them Newsletter Welcome, Soap Opera Sequence, Lead Magnet to Offer, Webinar Follow-up, Seinfeld Week, Product Launch, The Big Sale, and Win-Back.

Choose a template

  1. Open Mail > Sequences and click Start from a template, or open Mail > Templates.
  2. Browse the cards. They are grouped by family: Welcome, Funnel, Launch, Sale, and Customer.
  3. Click a card to open it.

The template's page shows What it does, then The mails, day by day, each with its job. Day 0 is the day someone enters. Beside them, At a glance shows how it starts and how long it runs, Best for says when it fits, and Have ready lists what you need before you write.

Make a sequence from it

  1. On the template's page, click Use this template.
  2. Give the sequence a Name. Leave it blank to use the template's.
  3. Write the Description subscribers will see on their preference page, or leave it blank to use the template's.
  4. Choose Starts when. For Someone gets a tag, pick the Trigger tag, or leave it on Choose later.
  5. Click Create paused sequence.

With AI on, the same dialog offers Ghostwrite it: the Ghostwriter drafts every mail in your voice instead of leaving the scaffolding for you.

What happens next

The new sequence opens, paused. Nobody is added and nothing is sent. Each mail carries the template's subject and body, with the parts you must write in [[ double brackets ]]. Each mail shows how many it has left, and the sequence cannot go live until every one is written.

Open each mail, replace the brackets with your own words, and save. When none are left, click Review and go live.

Things to know

  • Create paused sequence never fills in the brackets. They come across exactly as they are, so the sequence cannot go live half-written.
  • A sequence made from a template has no tie back to it. Editing or deleting the template never changes the sequence.
  • A sequence made from a template never hands people on to another sequence until you set that up.
  • The name must not match a sequence you already have.
  • To change a template itself, or write your own, see Templates.