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Analytics

Broadcast stats

Every send scored the same way and set against your own median, with the numbers that fed each score.

Broadcast stats answer "is my writing landing?" one send at a time. Every broadcast gets a score from 0 to 100, worked out the same way every time, and is set against your own median. You are compared with your own history, never with an industry number.

Read the screen

  1. Open Analytics > Broadcasts.
  2. The tiles show Your median score, how many Sends there are, and how many are Above your median.
  3. Every send lists each broadcast, newest first.
  4. What fed the latest score breaks down the newest send.
Every send with its score, its difference from your median, and what it earned
Every send with its score, its difference from your median, and what it earned

The columns

ColumnWhat it shows
ScoreThe send's score, 0 to 100
Against medianHow far above or below your median it landed, such as +10 or -1
ReadersReaders out of reached
ClickersClickers out of readers
LeftUnsubscribes and complaints out of reached
EarnedRevenue credited to the send

Reached is recipients less bounces. Every rate shows the two numbers behind it.

How the score is made

What fed the latest score shows the parts, each with its own score, its weight, and the two numbers behind it:

  • Read (weight 15): readers out of reached. Weighted low because it mostly measures the subject line and delivery, not the body.
  • Pull (weight 45): clickers out of readers. The strongest sign that someone read the words and acted.
  • Cost (weight 30): unsubscribes and complaints out of reached. Fewer is better.
  • Money (weight 10): conversions out of reached. A tiebreaker, not the headline.

A one-line verdict sits above the breakdown, such as "They opened it. They did not act on it." or "It did not land. Start with the subject line."

What the numbers do not mean

  • Opens are estimates. Machine opens from mail-privacy proxies and link scanners are left out of readers, which is why Read carries the least weight.
  • A dash means the number was never measured. It is not a zero.
  • Broadcasts you imported from another service are marked Imported. Money could not be measured for them, so their score leaves money out and the other three parts carry it.
  • Your median needs three scored sends before it appears.

Things to know

  • Your score is set against the median, not the average, so one big send or one dud does not change what counts as normal.
  • A send's score uses the same scale as a sequence's, so a 62 here means the same as a 62 on Sequence stats.