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Reference

Glossary

One line for each word Kōlea uses in a way of its own.

Kōlea uses some ordinary words in a particular way. This is what each one means here, with a link to the page that explains it.

Mail

  • Broadcast: one mail to your list or a segment, sent once, now or at a set time. See Broadcasts.
  • Sequence: a series of mails each person gets on their own schedule after they enter it. See Sequences.
  • Step: one mail in a sequence, with how long after the previous one it goes.
  • Exit: a tag that takes someone out of a sequence when it lands on them. An exit is automation, never an opt-out. See Exits.
  • Preflight: the check before a broadcast sends or a sequence goes live. It says who gets it and what is wrong, and nothing goes until it passes. See Sequence preflight.
  • Transactional mail: mail to one person about something they did, such as a receipt or a download. No footer, no tracking, and it reaches people who are not on your list. See Transactional mail.
  • Purchase mail: the thank-you for a sale, with the buyer's download links. Sent when you press send, never by itself. See Purchase mail.
  • Held mail: mail Kōlea kept instead of sending. It is never dropped; it waits under Mail > Held mail until you send it. See Held mail.
  • Hold: the state an account's mail is in while it is held. Held mail can be sent once the hold is lifted.
  • Kill switch: the switch that holds mail instead of sending it, for one account or for everyone. See The kill switch.
  • Signal: one score for whether your writing is landing. Opens count little, clicks and replies count more, unsubscribes and complaints count against.

Audience

  • Tag: a label on a person. Tags start sequences, end them, and build segments. See Tags and tag rules.
  • Tag rule: a rule that tags someone when they open, click, or sign up through a form.
  • Segment: a saved rule that picks people from your list, counted the way a send would count them. See Segments.
  • Consent scope: what a person agreed to get: broadcasts, a particular sequence, or receipts. Leaving the newsletter is not leaving a sequence. See Consent.
  • Suppression: an address that gets no marketing mail at all. Receipts still go. See Suppressions.
  • Double opt-in: a new signup is pending until they click the link in their confirmation mail.

Writing

  • Ghostwriter: writes a first draft from a topic and your take, in your voice. It never sends. See The Ghostwriter.
  • Take: what you think about a topic, which the Ghostwriter writes from. A take on a sequence is the Ghostwriter's draft of every mail, kept as a version you read mail by mail. See Takes.
  • Slop meter: underlines the habits that make writing sound machine-made, as you type. No AI in it. See The slop meter.
  • Council: three readers drawn from your audience (a fan, a skeptic, someone in between) and an editor who read a draft and tell you what lands. Claude can fix each note as a suggested change you accept or reject. See The Council.
  • Your story: who you are, who you write for, and why, written once in setup. The writing help reads it. See Your story.

Money and site

  • Offer: something you sell, known by its SKU, with a price and a file. See Offers.
  • Launch: the seven steps from an idea to a sale and a happy customer after it. See Launches.
  • Look: how a sales page is drawn. There are three: Studio, Sales letter, and Quiet. Same words in each.
  • Campaign: a group of broadcasts, sequences, and forms whose sales are added up together. See Campaigns.
  • Attribution: which campaign gets credit for a sale: the last click inside its window. Set when the sale arrives and never changed.
  • Lead magnet: a file a form hands out, through a link of each person's own.
  • Love link: a reader's own link to write you a testimonial, from the testimonial_link merge field. See Testimonials.
  • Paid, not delivered: a buyer who paid but did not get their file yet. Listed on the Store screen with a Retry delivery button. See Stripe.
  • Topic: a post's tag on your site, with its own page and colour.
  • Theme: the templates your site is drawn with. See Themes.

Account

  • Agent: an AI tool, such as Claude, working on your account through MCP. See Agents and MCP.
  • API key scope: send (transactional mail only), read (look, change nothing), or admin (everything). See API keys.
  • Idempotency key: a value you send with a request so that sending it twice does the thing once.