Sequence stats
Every series ranked by the same score a broadcast gets, with who finishes it and what it earned.
Sequence stats show which of your series are working. Each one is scored on the same 0 to 100 scale as a broadcast, so a 62 here means the same as a 62 on Broadcast stats. The list is ranked best first, so the series that needs your attention sits at the bottom.
Read the screen
- Open Analytics > Sequences.
- Every series, best first lists each series with a Live or Off pill.
- Read across the row for its score, how it is read, how many finish it, and what it earned.
The columns
| Column | What it shows |
|---|---|
| Score | The series' score, 0 to 100, across every mail it has sent |
| Readers | Readers out of reached |
| Clickers | Clickers out of readers |
| Finished | People who got every step, out of everyone who entered |
| In it now | People part way through right now |
| Earned | Revenue credited to the series, with the number of conversions under it |
Reached is recipients less bounces. Every rate shows the two numbers behind it, such as "64 of 160".
When there is no score
A series is scored once 30 people have been reached. Below that, the score shows a dash and the number reached so far. A small number would swing too much to mean anything. A dash means not measured yet. It is not a zero.
Series you brought over from another service are marked Imported. Money could not be measured for that mail, so their score leaves it out.
What the numbers do not mean
- Finished is not the same as happy. Someone who leaves a series with an exit tag, for example because they bought, did not finish, and that can be the outcome you wanted.
- Opens are estimates. Opens from mail-privacy proxies and link scanners are left out of readers, and the score weighs clicks far above opens.
- People who left a series on purpose show on the Consent screen under By series, not here. Check there when a series ranks low.
Things to know
- This screen only reads. Turning a series on or off happens on the series itself.
- Leaving the newsletter does not take anyone out of a series, so a series can keep reaching people who unsubscribed from broadcasts.