Pricing
One bill for the newsletter, the site, and the shop
Every feature is on every plan. The price follows the size of your list, and Kōlea never takes a cut of what you sell, on any plan.
-
Free
For trying Kōlea with a small list.
$0 /month
500 subscribers
0%, nothing taken
- 2,500 emails a month
- 1 sending domain
- 1 team member
Included
- Every feature: site, sequences, forms, products, memberships
-
Creator
A growing list and a site of your own.
$39 /month
2,500 subscribers
0%, nothing taken
- 30,000 emails a month
- 2 sending domains
- 3 team members
Everything in Free, plus
- Your site on your own domain
- Transactional API
- MCP and API
- Webhooks
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Growth
Most popularAn established list, weekly sends, a small team.
$99 /month
10,000 subscribers
0%, nothing taken
- 120,000 emails a month
- 5 sending domains
- 10 team members
Everything in Creator, plus
- More room for a bigger list
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Pro
A large list and a business that runs on it.
$249 /month
50,000 subscribers
0%, nothing taken
- 600,000 emails a month
- 10 sending domains
- 25 team members
Everything in Growth, plus
- More room for a bigger list
Prices are in US dollars. You can change plans or cancel any time from your billing settings.
Every feature, plan by plan
The whole of Kōlea, and which plan it comes on. Click any feature to see what it does.
| Limit | Free | Creator | Growth | Pro |
|---|---|---|---|---|
| Price a month | $0 | $39 | $99 | $249 |
| Fee on what you sell | 0%, nothing taken | 0%, nothing taken | 0%, nothing taken | 0%, nothing taken |
| Subscribers | 500 | 2,500 | 10,000 | 50,000 |
| Emails a month | 2,500 | 30,000 | 120,000 | 600,000 |
| Sending domains | 1 | 2 | 5 | 10 |
| Team members | 1 | 3 | 10 | 25 |
| Uploaded themes | 0 | 3 | 10 | 25 |
| AI writing help budget | Off | $5/mo | $15/mo | $40/mo |
| Your site on your own domain | — Not included | Included | Included | Included |
| Grow | ||||
| Guided setup Nine steps, one question at a time, each with an answer filled in. Nothing sends while you set up. | Included | Included | Included | Included |
| Forms and free downloads A signup page we host, or a form on your own site, with a file sent when someone confirms. | Included | Included | Included | Included |
| Your site Your emails can go up as posts on your own site. Bring your Ghost theme if you have one. | Included | Included | Included | Included |
| Free migrations Move from Kit, Ghost, Mailchimp, Drip, or a CSV. Unsubscribes come with you. | Included | Included | Included | Included |
| Wall of love Testimonials built in: asked for at the right moment, each one with proof of who wrote it. | Included | Included | Included | Included |
| Write and send | ||||
| Ghostwriter Give it a topic and your take. A first draft lands in your editor, in your voice, already checked for slop. | Included | Included | Included | Included |
| The editor A quiet page for long writing. One draft is the email and the post on your site. | Included | Included | Included | Included |
| Broadcasts Kōlea tells you who's going to get it, then checks with you before it sends. | Included | Included | Included | Included |
| Slop meter Scores your draft for the habits that make writing sound machine-made. No AI involved. | Included | Included | Included | Included |
| Reader council Three readers from your audience and an editor read your draft before your list does. Then Claude helps you fix what they found. | Included | Included | Included | Included |
| Deliverability Your email goes out from your own domain, and Kōlea keeps an eye on how it's doing. | Included | Included | Included | Included |
| Transactional API Send receipts and other one-off emails from your own app. | Not included | Included | Included | Included |
| Automate | ||||
| Sequences Welcome, pre-sale, and after-sale emails that go out on their own and stop when someone buys. | Included | Included | Included | Included |
| Tags and segments Group readers by what they've done, and email just that group. | Included | Included | Included | Included |
| MCP and API Connect your AI assistant to your list. It follows the same rules you do. | Not included | Included | Included | Included |
| Webhooks Let your other tools know when someone subscribes, leaves, or buys. | Not included | Included | Included | Included |
| Earn | ||||
| Sales attribution See which email, form, or sequence led to each sale. | Included | Included | Included | Included |
| Launch Studio Seven steps on one screen, from an idea for an offer to a happy customer. | Included | Included | Included | Included |
| Digital products Sell a file through Stripe Checkout and email it to the buyer. | Included | Included | Included | Included |
| Fulfillment The download goes out the moment they pay, with a thank-you in your words and a link that never expires. | Included | Included | Included | Included |
| Paid membership A paid membership with posts only your paying members can read. | Included | Included | Included | Included |
| Analytics Dollars next to every broadcast, sequence, and form, and the two numbers behind every percentage. | Included | Included | Included | Included |
| Trust | ||||
| Unsubscribes and preferences Readers can leave one series and keep the rest. You can see who picked what, and why. | Included | Included | Included | Included |
Included on every plan
- A preferences page your readers can use without a password
- Unsubscribes checked right before every send
- Your public site, with posts, topics, and search
- Email sequences that stop when someone buys
- Downloads and memberships sold through your own Stripe account
- The writing check, right in your browser
- Free moves from Kit, Ghost, Mailchimp, Drip, or CSV
- Your site, receipts, and unsubscribes keep working even if you go over a limit
- We won't delete anything if you stop paying
Questions you might have
What happens if I go over my plan?
Kōlea will pause things that add to your usage, like a new import or broadcast, and let you know why. Receipts, unsubscribes, your preferences page, links in your emails, and your site all keep working, and nothing gets deleted.
What if I stop paying?
After a grace period, your account won't be able to send newsletters or other marketing email. Everything else keeps working, and your data stays put.
Do you take a cut of what I sell?
No. Every plan is 0%, so you keep all of it. The money goes straight to your own Stripe account, and Kōlea takes nothing from the charge.
Do you charge to move my list?
Nope. Moving from Kit, Ghost, Mailchimp, Drip, or a CSV is free on every plan.
Is there a free plan?
Yes, for small lists. The limit is low on purpose, because it keeps spammers away, and that helps everyone's email get delivered.
Who sends the mail?
Kōlea sends through Mailgun from your own domain, so your readers see your name and your sending reputation belongs to you.