Earn New
Fulfillment
The download goes out the moment they pay, with a thank-you in your words and a link that never expires.
What it is
Fulfillment is the bit after someone pays: getting them the thing, saying thank you, and making sure they can find it again in six months when they get a new laptop.
Kōlea handles it from the moment Stripe says the money's in. The buyer gets their own download link straight away, a thank-you in your words, and a page where their purchases live.
01 Fulfillment
Paid, then delivered
When a checkout on your site completes, Kōlea books the sale, makes the buyer's download link, and sends the thank-you mail if you've switched that on. The buyer's return page shows their download as soon as the payment is confirmed.
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A download link that's theirs and doesn't expire, so "I lost my download" is answered by sending the same mail again, with the same link.
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Replacing the file keeps every link working, fix a typo in chapter three, upload the new PDF, and every past buyer gets the new version from their old link.
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"Paid, not delivered" when something's missing, if a file was missing when someone paid, the sale waits on the Store screen with a Retry delivery button instead of quietly failing.
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Sent once, even if Stripe tells us twice, every thank-you has its own key, so a retried webhook never sends a second copy.
A thank-you that sounds like you
Write a thank-you for each product, or one for everything. It's a receipt, so it reaches buyers who never joined your list, and it carries no marketing footer and no tracking.
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A template per product, with a catch-all, so the course and the workshop can say different things, and anything new still gets something.
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Merge fields for the download and the buyer, {{downloads}}, {{offer_name}}, {{first_name}}, and a link to their account.
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Preview before you send, and resend any time, from the sale's own page. Sales recorded through the API or imported never send it on their own.
03 Fulfillment
Everyone who bought
The Customers screen lists everyone who's bought from you, whether they're on your list or just a buyer, with their orders and what they've spent.
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Buyers and subscribers in one list, marked "Buyer only" when they bought without subscribing, so you know who you can and can't email.
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A purchases page for each buyer, on your site, where everything they've bought is waiting.
The short version
- A checkout on your site books the sale and makes the buyer their own download link straight away.
- Download links don't expire, and replacing the file keeps every old link working.
- A thank-you per product, sent as a receipt, so it reaches buyers who never joined your list.
- A sale with a missing file waits under "Paid, not delivered" with a retry button instead of failing quietly.
Try it on your own list
Free for your first 500 subscribers, no credit card needed. We'll help you move your list over.