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Money

Customers

Everyone who has bought from you, whether they read your newsletter or not, and what they spent.

The Customers screen lists every person with a paid sale, biggest spender first. It answers two questions quickly: who buys from you, and which of those buyers also read your mail.

See your customers

Open Money > Customers. Each row shows:

  • Customer: their address and name. Click it to open their subscriber page and timeline.
  • On the list: Subscribed if they are on your newsletter now, or Buyer only if they are not.
  • Orders: how many paid orders they have.
  • Last order: the date of their most recent one.
  • Spent: the total, in each currency they paid in.
Customers with their status, orders, and what they spent
Customers with their status, orders, and what they spent

Use it

  • To mail your buyers, build a segment on what people bought. The Store screen's Segment ideas tab, under Money > Store, suggests audiences from your sales and shows how many people each would reach.
  • To see one buyer's history, click their address to open their subscriber page.
  • To help a buyer who lost a download, open their sale and send the thank-you again. See Purchase mail.

Things to know

  • Only paid sales count. Refunded sales and sales made in Stripe's test mode are left out.
  • The list shows your top 200 customers by what they spent.
  • Buying never subscribes anyone. A buyer who never joined gets no marketing mail unless they sign up.
  • Buyers whose sales came from Stripe, the API, or an import all appear here.
  • A buyer whose details were erased leaves this list. Their sales stay in your totals.