Trust New
Unsubscribes and preferences
Readers can leave one series and keep the rest. You can see who picked what, and why.
What it is
Most email tools have one unsubscribe link that removes people from everything. So the reader who only wanted out of your launch emails is gone for good, and they didn't even want that.
Kōlea treats leaving as three different things. A reader can leave one sequence, leave your newsletter, or leave everything, and leaving one never touches the others.
01 Unsubscribes and preferences
Leave one thing, keep the rest
Every email has a link to a preferences page, no password needed. It leads with the narrowest choice for the email they came from, like "Stop just the launch series", and everything else is right there too.
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A preferences page that starts narrow, so a reader tired of your launch can stop just that and keep reading your newsletter. You keep a reader you'd otherwise lose.
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One-click unsubscribe that takes the narrowest action, the Gmail and Apple button works the way the reader means it, without wiping them from everything.
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A screen showing who left what, by series, with recent changes and suppressions you can search.
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Readers can rejoin a series they left, from the same page, whenever they like.
Checked right before every email
Kōlea checks each person's choices right before an email goes out, not when the send was planned. A reader who unsubscribes while your broadcast is going out still doesn't get it.
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A late unsubscribe still counts, because the check happens at the last moment, for every single email.
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Receipts and downloads still arrive, since those aren't marketing. Leaving your newsletter doesn't mean losing the thing they paid for.
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Hard bounces are shared across Kōlea for 180 days, so an address that's dead for one creator isn't hammered by another.
The short version
- Readers can leave your newsletter, leave a single sequence, or leave everything. Leaving one doesn't affect the others.
- A preferences page they can open from any email you send, no password or login needed.
- Kōlea checks each person's choices right before an email goes out, so a late unsubscribe still counts.
- Receipts and password resets still arrive after someone unsubscribes, since those aren't marketing.
Try it on your own list
Free for your first 500 subscribers, no credit card needed. We'll help you move your list over.