What it is
For years I had no idea which email sold my books. I'd send a launch series, sales would come in, and I'd guess. Usually I guessed the one I liked writing most.
Kōlea connects to your own Stripe account and matches each sale to the last thing the buyer clicked in your mail. You see which broadcast, sequence, or form led to each sale, in dollars.
01 Sales attribution
Every sale, traced back
Connect Stripe with a restricted key and Kōlea reads your sales as they happen. Each one is credited to the newest click inside its window: 7 days for a broadcast, 30 for a sequence or a form. No click inside the window means it's direct.
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A restricted Stripe key that reads and never moves money, so Kōlea can see your sales without being able to touch your account.
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Opens never count, because Apple opens mail on its own and an open tells you nothing about a person. Only real clicks and form signups get credit.
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Windows you can change, anywhere from 1 to 365 days for each kind of mail.
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Credit is fixed when the money lands, change your windows later and old sales stay where they were. Your history doesn't shift under you.
02 Sales attribution
Campaigns for the whole picture
Group the broadcasts, sequences, and forms behind one launch into a campaign and see what the whole thing earned, net of refunds.
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Every sale shows its credit, "Broadcast click", "Sequence click", "Form signup", or "Direct", with the campaign and the time from click to sale.
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Refunds count as zero, a refunded sale is marked refunded rather than adding a negative line, so the totals are honest.
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Past sales can come in too, imported history arrives with no credit and nobody is emailed.
The short version
- Connect your own Stripe account with a restricted key. Kōlea reads your sales and never moves money itself.
- Each sale goes to the last thing the buyer clicked inside a window you set: 7 days for a broadcast, 30 for a sequence or a form.
- Opens never count, because Apple opens mail on its own and an open tells you nothing about a person.
- Credit is fixed when the money lands. Change your windows later and old sales stay where they were.
- Group emails, forms, and sequences into a campaign and see what the whole thing earned.
Try it on your own list
Free for your first 500 subscribers, no credit card needed. We'll help you move your list over.