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Launch Studio
Seven steps on one screen, from an idea for an offer to a happy customer.
What it is
Launching something is a lot of moving parts. The offer, the launch emails, the sales page, the checkout, the delivery, and the follow-up, usually spread across four tools and a Google Doc.
Launch Studio puts all of it on one screen as seven steps, from an idea for an offer to a happy customer. You describe the offer once, and every other step reads from it.
01 Launch Studio
Seven steps, one screen
A ring shows how ready your launch is, and a rail down the side shows every step and what's left. "Let's build your launch" turns into "Ready. Go sell it."
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A brief you write once, who it's for, the problem, the promise, what's inside, your guarantee, and your story. The emails, the sales page, and the follow-up all start from it.
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Three plays to pick from, Product Launch Formula, The Big Sale, or an evergreen funnel. Kōlea suggests one based on your price and the size of your list, and tells you why.
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A sequence made for you to write, one click and the launch emails are laid out on a day-by-day plan, paused until you've written them and pressed go.
02 Launch Studio
A sales page that knows what to say
Pick a framework and fill it in from your brief. Then pick how it looks. The words are yours; the structure has been worked out by people who've sold a lot of things.
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Hook, Story, Offer; Person, Problem, Plan; or Problem, Agitate, Solve, each one laid out section by section, so you know what goes where.
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Placeholders that block publishing, "Fill from my brief" gives you a start with [[ placeholders ]], and the page won't go live until every one is replaced in your own words.
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Three looks, same words, Studio, Sales letter, or Quiet, previewed live with your copy before you choose.
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AI that outlines and never writes, it puts suggestions beside your text. Every section also has a prompt to copy into your own AI if you'd rather.
03 Launch Studio
Paid, delivered, followed up
The last three steps open the checkout, send the download, and check in a week later. Each one has a short checklist with a "Fix it" link for anything missing.
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A checkout on your own site, through your own Stripe, so the money goes straight to you and Kōlea never touches it.
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The download goes out the moment they pay, as a receipt, not marketing, so it reaches buyers who never joined your list.
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One note a few days later asking if it's working, with a testimonial link if it is. You pick the day (7 unless you change it), and it lands on your wall when you approve it.
The short version
- Describe the offer once: who it's for, the problem, and the promise. Every other step reads from it.
- Pick a play (Product Launch Formula, The Big Sale, or an evergreen funnel) and Kōlea makes the sequence for you to write.
- Write the sales page in a framework that works: Hook, Story, Offer; Person, Problem, Plan; or Problem, Agitate, Solve.
- Open the checkout on your own site through your own Stripe, and send the download as soon as someone pays.
- A week later, one note asks if it's working, with a testimonial link if it is.
Try it on your own list
Free for your first 500 subscribers, no credit card needed. We'll help you move your list over.