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Drip vs Kōlea
Built for online stores. Kōlea is built for people who write, and sell what they make.
What Drip is built for
Drip is email marketing for ecommerce: deep store integrations, segments built from shopping behaviour, and workflows for carts and orders.
- Store integrations like Shopify
- Cart and order workflows
- Segments from what people buy
What Kōlea is built for
People who write, and sell what they make. One place for the email, the site, the shop, and the numbers that join them up, with help at the blank page and a check before you send.
Kōlea takes nothing from your sales. Money goes through your own Stripe account.
Where Kōlea is different
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Writing comes first
A quiet editor for long pieces, the Ghostwriter for the blank page, and a slop meter that runs in your browser.
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A site and a shop in one place
Posts on your own domain, signup pages, and digital products sold through your own Stripe. There's no store to connect.
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Attribution you can check
The last click inside a window you set wins, opens never count, and credit is fixed when the money lands.
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Testimonials built in
Ask a week after a sale, show letters with proof of who wrote them, and find out whether they actually help sales.
Stay on Drip if
You run a store with a big catalogue and need cart and order emails. Drip's store integrations go further than anything Kōlea does.
Moving from Drip
Subscribers and custom fields, tags, unsubscribes and bounces, and past broadcasts.
Anyone who unsubscribed stays unsubscribed. We'll help you move for free.
What we say about Drip is what Drip says about itself, as of October 2026. If something here is out of date, tell me.
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