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Sequences

Going live

The Go live page checks a sequence before it starts, shows who enters and when, and refuses anything unfinished.

A sequence starts paused and stays that way until you take it live on its own page. The Go live page is the last check: it says who will enter, what they will get and when, and anything that still has to be fixed. Going live lets people in from then on. It adds nobody by itself.

Take a sequence live

  1. Open the sequence from Mail > Sequences.
  2. Click Review and go live.
  3. Read Who enters. It says, in a sentence, who will enter from now on, and that nobody already on the list is added.
  4. Read What they get: how many mails, each one's day, whether people move on to another sequence afterwards, and when someone who enters now gets the first mail.
  5. If Not ready yet lists anything, click Back to the flow, fix it, and come back.
  6. When the panel says Ready, click Go live.

What the page refuses

A sequence cannot go live while any of these is true. A problem in one mail names it by its step number.

  • It has no mails.
  • It starts with a tag, and no trigger tag is chosen.
  • A mail has no subject, or no words.
  • A mail still has parts in [[ double brackets ]]. The page names the first one.
  • The from address is missing, or not on a verified sending domain.
  • The account has no postal address. Every marketing mail carries it.

What happens next

The sequence page says it is live, and people start entering through the door you chose. Consent is checked again before every single mail, so someone who unsubscribes after entering is never mailed against their wishes.

If anyone edited the sequence after you opened the Go live page, nothing goes live. The page says "The sequence changed" and shows what it says now, for you to check again.

Things to know

  • Going live never adds people who joined the list or got the trigger tag before.
  • If a sequence is paused and taken live again, anything that came due while it was paused goes out on the next run.
  • To stop a live sequence, click Pause on its page. Everyone keeps their place.
  • Once people are in, the numbers on the sequence page and in Sequence stats show how each mail is doing.