Automate
Sequences
Welcome, pre-sale, and after-sale emails that go out on their own and stop when someone buys.
What it is
A sequence is the email that goes out on its own: a welcome series, a launch, a check-in after someone buys. Done right, it's the hardest-working thing on your list.
Kōlea gives you twelve starters based on how good marketers have done this for years, so you're filling in your own words instead of staring at a blank series.
01 Sequences
Twelve starters to begin from
Pick one and you get the mails, the timing, and notes on what each one is for. You write the words.
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Soap Opera Sequence, five days, one story, and every mail ends on a cliffhanger, so people open the next one.
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Seinfeld Week, seven daily emails about nothing in particular, each one tied back to the offer. It's more fun to write than it sounds.
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Lead Magnet to Offer, Webinar Follow-up, Product Launch, and The Big Sale, the shapes most launches take, ready to fill in.
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Welcomes, New Customer Onboarding, and Win-Back, the one that tells quiet readers how to leave is my favourite.
02 Sequences
Starts and stops on their own
A sequence can start when someone joins, when they get a tag, or when you add them. An exit tag ends it, so when a buyer is tagged with what they bought, the pitch stops and onboarding can start.
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Exit tags that stop a sequence, so nobody gets "last chance to buy" for a thing they bought yesterday.
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Buyers are tagged with what they bought, on checkouts from your site, and that tag can start New Customer Onboarding or a check-in a week later.
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A go-live check, who enters, what they get and when, and anything not ready yet, like placeholders still in step 2. Going live adds nobody retroactively.
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Consent is checked again before every mail, so someone who leaves the series on day two doesn't get day three.
03 Sequences
See what each mail does
Open a sequence and you see everyone who went in and where they are now. Under each mail is a bar for who got it, who opened it, and who clicked, and the money its clicks brought in. Between the mails you can see who's waiting for the next one and who left, and why.
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Money per mail, because a sale goes to the mail whose link the buyer clicked. You can see that day 2 sold the course and day 6 didn't.
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Someone who bought isn't counted as leaving. Buying ends their place in the launch, and the page shows them as a win.
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Why people left, kept apart: left this sequence, unsubscribed from everything, bounced, or pulled out by an exit tag.
The short version
- Twelve starters to begin from: Soap Opera, Lead Magnet to Offer, Webinar Follow-up, Seinfeld Week, Product Launch, The Big Sale, and more.
- An exit tag stops a sequence, so when a buyer is tagged with what they bought, the pitch stops.
- Buyers are tagged with what they bought, and that tag can start New Customer Onboarding or a check-in a week later.
- When one sequence ends, people can move on to the next.
- Each mail shows what its clicks earned, who is waiting for it, and who left before it.
Try it on your own list
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