Compare
Kit vs Kōlea
Strong on sequences and creator email. Kōlea adds a full site on your domain, your own Stripe with nothing taken, and a first draft in your voice.
What Kit is built for
Kit (once ConvertKit) is email marketing for creators: forms, landing pages, tags, sequences, visual automations, and a network of other creators to grow through.
- Sequences and visual automations
- Landing pages and forms
- A recommendations network for growth
What Kōlea is built for
People who write, and sell what they make. One place for the email, the site, the shop, and the numbers that join them up, with help at the blank page and a check before you send.
Kōlea takes nothing from your sales. Money goes through your own Stripe account.
Where Kōlea is different
-
A first draft in your voice
The Ghostwriter turns a topic and your take into an email that sounds like you, and leaves your own stories for you to tell. Then the slop meter checks it.
-
A real site, with your theme
Every broadcast can go up as a post on your own domain, with topics, search, an about page, and a Ghost theme if you have one.
-
Your Stripe, your money
Downloads and memberships sell through your own Stripe account, and the money lands there. Kōlea takes no cut of your sales, on any plan.
-
Dollars, not opens
Each sale is credited to the email the buyer clicked. Opens never count, because Apple opens mail on its own.
-
Leave one thing, keep the rest
Readers can drop a launch and keep your newsletter, and that choice is checked right before every send.
Stay on Kit if
Kit's creator network brings you most of your new readers, or your automations are big branching trees. Kōlea's sequences run in a straight line, with tags to start and stop them.
Moving from Kit
Subscribers and custom fields, tags, unsubscribes and bounces, past broadcasts, and your sequences with their emails, switched off.
Anyone who unsubscribed stays unsubscribed. We'll help you move for free.
What we say about Kit is what Kit says about itself, as of October 2026. If something here is out of date, tell me.
Other comparisons