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Mailchimp vs Kōlea
Marketing for every kind of small business. Kōlea is made for one kind: people who write.
What Mailchimp is built for
Mailchimp is marketing for small businesses of every kind: designed emails, a website builder, ads, and a long list of integrations.
- Drag-and-drop email designs
- A huge number of integrations
- Marketing beyond email
What Kōlea is built for
People who write, and sell what they make. One place for the email, the site, the shop, and the numbers that join them up, with help at the blank page and a check before you send.
Kōlea takes nothing from your sales. Money goes through your own Stripe account.
Where Kōlea is different
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Made for long writing
One quiet page for essays and newsletters, which goes out as the email and up as the post on your site.
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Help with the blank page
The Ghostwriter drafts from a topic and your take, in your voice, and never invents a fact about you.
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Revenue, in dollars
Each broadcast, sequence and form shows what it earned. Opens never count toward anything.
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Readers choose what they get
Leaving a launch doesn't mean leaving your newsletter, and the preferences page needs no login.
Stay on Mailchimp if
Your emails are designed promotions with lots of images, or you want ads and social posts in the same tool.
Moving from Mailchimp
Contacts and their status, tags, unsubscribes and bounces, and sent campaigns with their reports.
Anyone who unsubscribed stays unsubscribed. We'll help you move for free.
What we say about Mailchimp is what Mailchimp says about itself, as of October 2026. If something here is out of date, tell me.
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